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Army MP → Dealer Partner · The 1% Seat

The 1% Seat

One operator's route from a door at 1600 hours to a multi-store chair — a memoir and an operating system. Seventeen chapters, six break points, nine rules.

Roger Hendon Jr.287 pagesEbookPaperbackHardback
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Chapter 13 — Breaking the Model

The Nine Rules

01 / 09

01

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Stations

The Arc

Thirty years of seats, in order. Each one added a rule that the next one tested.

Fort Hood → Bridgewater01 / 13

Locked table of contents

Seventeen chapters. Six break points.

The manuscript ladder, in order. Hover a chapter for the one-line tease; open it for its role in the ladder.

Chapter titles are the final manuscript titles. One-line teases and “role in the ladder” notes are marketing copy written for this site — not excerpts from the book.

Marketing teaser — written for this page. Not manuscript text.

Chapter 1 opens on a door at 1600 hours. It is a memoir and an operating system — the moment the standards installed themselves, before there was a floor, a desk, or a P&L to run.

Everything that follows in the book is downstream of it — the cadence in the break points, the nine rules in Chapter 13, and the blank-sheet blueprint in Chapter 17.

Ebook $9.99Paperback $19.99Hardback $29.99Available now on Amazon.

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Free sample

Chapter 1 teaser + five of the Nine Rules

PDF sample. Drop your email — instant download. Marketing teaser, not full manuscript. Full book is live on Amazon.

Work with Roger

Consulting for stores that want the standard to hold

Eight engagements built from the same operating system in the book. Diagnostics first, then structure, then cadence.

Start a conversation

Requests land in the Operator Console inbox. No public email blast.

From the desk

Notes & posts

Verified LinkedIn posts, plus operator notes from the desk. Badges tell you which is which.

Floor debate

Poll board

Pick a side. Pick a side. Results are stored on your device for now.

Open floor

The Board

Leave a note for the room. Messages stay on your device for now. Use your name or role — not mine. No cussing. No tearing down the book or the site.

Replying to

Reserved names (Roger Hendon / the author) are blocked.

Operator library

The Vault

Department playbooks, scorecards, and PDFs — Sales, F&I, Fixed Ops, Recon, and the rest of the store. Visible now. Access opens September 1, 2026 · 09:00 ET.

Vault access — September 1, 2026 · 09:00 ET
Preview shelves

Join the access list. You’ll be first in when The Vault unlocks on September 1.

Sealed until launch

By department

  • Sales
  • F&I
  • Fixed Ops
  • Parts
  • Used / Recon
  • BDC
  • Accounting
  • GM / Leadership